NEWS + VIEWS
Posts:Travel Hospitality and Leisure
Reunited and It Feels So Good: Back to In-Person Conferences, for Travel Marketing
by Nathalie Vanhooser| July 7, 2022
Every industry has been affected by the dearth of in-person conferences since the pandemic. It’s been especially traumatizing for the travel and tourism industry, because in-person is what travel is all about! So, in June, we were delighted to actually “go” to the annual eTourism Summit, which connects some of the brightest and most talented […]
Think Like the Locals: Why an Inside-Out MarComms Approach Reigns Supreme
by Alexa Mechanic and Bettina Garibaldi| April 1, 2022
After departing JFK and covering 6,689 miles in the coveted Qatar Airways Qsuite, we touched down in Doha, Qatar. The descent into the peninsular country was captivating: shorelines of beaches along turquoise waters, desert dunes and – in stark contrast – futuristic skyscrapers and state-of-the-art stadiums. From the second we arrived in Qatar in early […]
2021 Summer Travel Trends — with a Glimpse at Fall and Winter
by Alexa Mechanic| May 26, 2021
Ketchum’s Travel, Hospitality & Leisure team is keeping a close eye on 2021 summer travel trends and how they’ll translate to fall and winter travel. With Memorial Day around the corner, 77% of Americans are planning to travel this summer — and more than half of these travelers are dusting off their suitcases to take […]
COVID-19 Vaccines Are Here: What This Means for Travel
by Bettina Garibaldi| February 11, 2021
The recent news that the U.S. is weighing the possibility of requiring a negative COVID-19 test for domestic air travel is a strong reminder of how important the vaccine is for the travel industry, and for all of us who travel for personal or business reasons. The travel, hospitality and leisure sector was one of […]
Ketchum’s Top Blog Posts Tell Our 2020 Story
by Hilary Hanson| December 22, 2020
At Ketchum, we close each year with a look back at our top-performing blog posts—always a powerful indicator of emerging industry trends, thought leadership topics and communications themes. This year, our review reveals a dramatic shift in high-performing content. COVID-19 pushed traditional thought leadership off the tally sheet in favor of a balance between human-focused […]
The Role of Responsible Marketing as Business Travel Begins to Revive
by Amanda Gadaleta Alonso and Bettina Garibaldi| November 12, 2020
Packing and unpacking your favorite carry-on. The distinct sensation of checking into your flight the night before takeoff (or, in some cases, on the ride there). Extending your stay to explore a city or meet with friends who happen to live near your conference venue. This was the life of many who, pre-pandemic, spent a […]
