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Posts:July 2022

image of the inside of the Palais in Cannes with delegates walking around

90% Expected. 10% Unexpected: Cannes Lions 2022

by Emily Gosen| July 27, 2022

My first ever Cannes Lions International Festival of Creativity certainly didn’t disappoint. There was sunshine, rosé (of course) but – most importantly – inspiration literally everywhere you turned.  Each afternoon, I found myself walking the same path back to the basement of the Palais; not because it had air conditioning – okay, well, maybe a […]

A photo of Bettina Garibaldi, SVP, managing director, Ketchum Travel, Hospitality & Leisure, and Leah Chandler, chief marketing officer of Discover Puerto Rico, sitting on stage at the e-Tourism Summit, discussing using the power of third parties to lift your brand

Reunited and It Feels So Good: Back to In-Person Conferences, for Travel Marketing

by Nathalie Vanhooser| July 7, 2022

Every industry has been affected by the dearth of in-person conferences since the pandemic.  It’s been especially traumatizing for the travel and tourism industry, because in-person is what travel is all about! So, in June, we were delighted to actually “go” to the annual eTourism Summit, which connects some of the brightest and most talented […]

photo of a women sitting in a car in traffic, with hand on head looking frustrated

Think Humans First: Is Your Post-Pandemic Office Worth the Commute?

by Lauren Butler| July 5, 2022

In the journey to a hybrid workforce, could a more human-centric office overcome the resistance to showing up in person?  As leader of Ketchum’s Employee Engagement client specialty, I read voraciously every morning to stay on top of workplace trends and ensure we’re always looking around corners for our clients. But it was at a […]