News + Views
Lauren Butler
(she/her/hers)
Lauren Butler is managing director of Employee Communications & Engagement. Lauren believes that employees are the most important stakeholders, and the most successful companies are those whose team members are the heart and soul of their brand. She helps a wide array of clients build corporate culture, understand employee mindsets, create passionate ambassadors and identify the right channels, content, programs and messaging to engage and transform the workforce.
Posts: Lauren Butler
Part 2: Is Your Post-Pandemic Office Worth the Commute?
by Lauren Butler | August 19, 2022
As kids head back to school this fall, will more remote workers rush back to the post-pandemic office in droves? Probably not. Slowly, and often haltingly, office workers are trickling back into corporate workspaces. With special emphasis on the word “trickling.” According to a study from AT&T and Dubber, 56% of “office job” work […]
Think Humans First: Is Your Post-Pandemic Office Worth the Commute?
by Lauren Butler | July 5, 2022
In the journey to a hybrid workforce, could a more human-centric office overcome the resistance to showing up in person? As leader of Ketchum’s Employee Engagement client specialty, I read voraciously every morning to stay on top of workplace trends and ensure we’re always looking around corners for our clients. But it was at a […]
Act Now: Four Trends in 2022 Employee Communications
by Tamara Norman and Lauren Butler | November 9, 2021
How do we keep our most important stakeholders – employees – engaged and enthusiastic brand ambassadors in a prolonged hybrid work environment? Communicating with employees during an evolving Return to Office strategy must change dramatically in 2022. During AMA’s Coffee Break series, we laid out four trends we are seeing in employee communications that organizations must plan for now. In […]
One Year in: Embracing and Managing the Changing Workplace
by Tamara Norman and Lauren Butler | March 16, 2021
It’s part science, part spring weather and part wishful thinking: this sense that we’re starting to emerge from the COVID-19 pandemic. The calendar helps reinforce that impression too, because it’s been a year since we shut down, and our brains like round numbers. In truth, we have more care and precautions ahead. But the anniversary […]
2021 Outlook: A New COVID Chapter for Employee Engagement
by Tamara Norman and Lauren Butler | December 15, 2020
No one can deny that 2020 has felt like a lifetime, especially for employees. Whether they’re frontline workers who have been risking their health to provide essential services, office workers who have had to navigate the blurred lines, burnout and familial challenges of working from home, or among the many people who have struggled in […]
Elections in the Workplace: Make Flexibility the Party Line
by Lauren Butler | October 27, 2020
What is the right stance for an employer to take during an election? A generation ago, the answer was easy: none. Politics was something you left in the parking lot, and voting was something you did on the way to work or on the way home. In the age of engagement, those barriers have fallen. […]
