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Posts: Alexa Mechanic
Think Like the Locals: Why an Inside-Out MarComms Approach Reigns Supreme
by Alexa Mechanic and Bettina Garibaldi | April 1, 2022
After departing JFK and covering 6,689 miles in the coveted Qatar Airways Qsuite, we touched down in Doha, Qatar. The descent into the peninsular country was captivating: shorelines of beaches along turquoise waters, desert dunes and – in stark contrast – futuristic skyscrapers and state-of-the-art stadiums. From the second we arrived in Qatar in early […]
2021 Summer Travel Trends — with a Glimpse at Fall and Winter
by Alexa Mechanic | May 26, 2021
Ketchum’s Travel, Hospitality & Leisure team is keeping a close eye on 2021 summer travel trends and how they’ll translate to fall and winter travel. With Memorial Day around the corner, 77% of Americans are planning to travel this summer — and more than half of these travelers are dusting off their suitcases to take […]
New Kid on the Blog: Insights From a Summer Fellow
by Alexa Mechanic | August 11, 2015
Ketchum recently became my new home when I made the move from the publishing industry. My move – one from Johns Hopkins University (where I studied English) and the book-filled floors of my first internship at HarperCollins – felt comparable to another move I was making… a native, never-left-the-West-Coast, Californian’s heading to New York. I […]