News + Views
Posts: Amanda Gadaleta Alonso
The Role of Responsible Marketing as Business Travel Begins to Revive
by Amanda Gadaleta Alonso and Bettina Garibaldi | November 12, 2020
Packing and unpacking your favorite carry-on. The distinct sensation of checking into your flight the night before takeoff (or, in some cases, on the ride there). Extending your stay to explore a city or meet with friends who happen to live near your conference venue. This was the life of many who, pre-pandemic, spent a […]
Real Talk, Real People, Real Issues: A Conversation with Activist Corey Rae
by Amanda Gadaleta Alonso | September 25, 2020
Corey Rae, the world’s first transgender prom queen, recently joined us for a compelling virtual discussion as part of Ketchum’s ongoing internal DE&I series “Real Talk, Real People, Real Issues.” As a woman of trans experience who is now an activist, actress, model, speaker and writer, Corey has found success working with brands, speaking at […]
Report: How Travel Influencers are Shifting Gears Amid COVID-19
by Amanda Gadaleta Alonso | June 16, 2020
Among the many professionals stuck at home during COVID-19 have been travel influencers, whose livelihoods depend on the ability to visit new places and share their experiences with their communities. As the pandemic continues to shape the future of how we travel—and who we depend on to inspire that travel—these influencers have been recalibrating their […]