NEWS + VIEWS
Posts:Content
How to Be a Better Writer: Tips for Creating Content to Care About
by Ken Keatley| August 5, 2022
As writers, we have one predominant goal: To make the reader’s job easier. If we don’t, we’ll lose them with one quick click of the mouse. And the competition is quite intense. Today, on average, those with internet access spend seven hours online daily.¹ So, if a blog or press release or op-ed or web content […]
Apes, Beanie Babies and Communities – The ABCs of NFTs
by Elyse Richter| March 21, 2022
Let’s take a journey back to the ‘90s for a minute: Britney Spears on your sticker-covered CD player, Dunkaroos in hand as you dangle a stretched out cord on the landline chatting with a friend— your favorite Beanie Baby perched proudly on the shelf. Pretty vivid, right? Except now that Peanut the Elephant, the Beanie […]
An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI
by Michele Murray| August 27, 2021
It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audience to spotlight a product or service, to increase awareness of the product or brand, raise sales and move the needle for the business. Yet influencer marketing for many years […]
Curious About Clubhouse? Here’s What Brands Need to Know
by Amit Wadehra| February 17, 2021
The last few months have brought a lot of buzz about the new social audio-chat app Clubhouse. So how exactly does it work, and what are the rules of the road for communicators and brands that want to get involved? Clubhouse is an (as of now) invitation-only audio-chat app that debuted in the spring of […]
Collaboration in the Present: Adapting to a New World of Digital Content
by Tori Kwan, Chris Magura and Elyse Richter| December 18, 2020
In the everything-virtual world of this past year, digital content creators have worked to find some sense of normal by learning to collaborate in a productive way without ever setting foot in a studio or office. Why did we need to continue making? Because consumers never paused their conversations. Whether with brands or our extended […]
For More Accessibility in a Tech-driven World, Let’s Start with Empathy
by Maury Postal| November 18, 2020
8:00a Cooking Podcast 9:30a History of Opera course over Zoom 11:00a FaceTime with best friend from childhood 1:00p Text exchange with neighbor on the fourth floor The schedule above seems normal enough for an ordinary, device-centric day in 2020. What makes it extraordinary is that it’s the schedule of a newly tech-enabled nonagenarian. Iris, 92, […]
