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Ketchum author Elyse Richter

Elyse Richter is associate director of Digital Production at Ketchum, managing the creatives and the projects and quality of content they produce for global brands.

Posts: Elyse Richter

Apes, Beanie Babies and Communities – The ABCs of NFTs

Apes, Beanie Babies and Communities – The ABCs of NFTs

by Elyse Richter | March 21, 2022

Let’s take a journey back to the ‘90s for a minute: Britney Spears on your sticker-covered CD player, Dunkaroos in hand as you dangle a stretched out cord on the landline chatting with a friend— your favorite Beanie Baby perched proudly on the shelf. Pretty vivid, right? Except now that Peanut the Elephant, the Beanie […]

Collaboration in the Present: Adapting to a New World of Digital Content

Collaboration in the Present: Adapting to a New World of Digital Content

by Tori Kwan , Chris Magura and Elyse Richter | December 18, 2020

In the everything-virtual world of this past year, digital content creators have worked to find some sense of normal by learning to collaborate in a productive way without ever setting foot in a studio or office. Why did we need to continue making? Because consumers never paused their conversations. Whether with brands or our extended […]