NEWS + VIEWS
Posts:August 2021
An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI
by Michele Murray| August 27, 2021
It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audience to spotlight a product or service, to increase awareness of the product or brand, raise sales and move the needle for the business. Yet influencer marketing for many years […]
Sports Marketing Lessons from the 2020 Tokyo Olympic Games
by Elisabeth McClure| August 17, 2021
Despite public concerns and skepticism in the lead up to Tokyo 2020 amid the coronavirus pandemic, the Olympic Games successfully concluded earlier this week in front of a nearly empty stadium. Typically a celebration of sport and culture attracting millions of fans from around the world, this year’s Games were postponed by a year, held […]
Natural Disasters Are Evolving. Your Retail Crisis Management Plan Should Too
by Andrew Moesel| August 12, 2021
Once-in-a-generation hurricanes seem to happen every year. Seattle is sweltering with heat and earlier this year Texas was freezing with cold. Normally dry parts of Europe are soaked from dangerous floods. The planet is simply playing by different rules than it was even a decade ago—climate change is increasing the number and severity of natural […]
True Equity Means Accessibility for All
by Katy Thompson| August 5, 2021
Last week marked the Americans with Disabilities Act anniversary – a law signed 31 years ago as a result of a decades-long fight from the disability advocacy community that legally recognized for the first time the exclusion of people with disabilities as discrimination. To mark this historic date the FDR Memorial Legacy Committee held its […]
