Ketchum author Ken Keatley

With over 35 years of communications experience, Ken focuses on storytelling that can define corporate and personal agendas. As a seasoned writer, editor and writing trainer, and member of Ketchum’s network of writers, Ken has served over 250 clients for Ketchum across countless industries and sectors, including technology, brand marketing, healthcare, energy, food & nutrition, public affairs and more.

A former journalist, Ken particularly enjoys sharing lessons learned from decades of writing and editing by offering writing workshops across the Ketchum and Omnicom networks, as well as customized trainings for clients.

Posts: Ken Keatley

How to Be a Better Writer: Tips for Creating Content to Care About

How to Be a Better Writer: Tips for Creating Content to Care About

by Ken Keatley | August 5, 2022

As writers, we have one predominant goal: To make the reader’s job easier.  If we don’t, we’ll lose them with one quick click of the mouse. And the competition is quite intense.   Today, on average, those with internet access spend seven hours online daily.¹ So, if a blog or press release or op-ed or web content […]