NEWS + VIEWS

by Barri Rafferty| October 30, 2018

In today’s divisive world, standing for something is no longer enough, you must stand out for what you believe in. Increasingly, brands are pushing the boundaries, challenging the status quo—creating impact by courting controversy. Why are companies taking this path? One recent study suggests that two-thirds of people believe it is important for brands to […]

by Frederik Tautz and Doris Christina Steiner| October 24, 2018

Actor Warren Beatty once said that you’ve achieved success in your field when you don’t know whether what you’re doing is work or play. We couldn’t agree more, Mr. Beatty – and here is why: Turning the abstract into the concrete. – Doris Christina Steiner Dr. Sommers Weltliteratur has officially turned me into fan of […]

by Mike Doyle| October 23, 2018

I walked into Ketchum on my first day of work on October 23, 1995. Twenty-three years ago today. I had hair, and it was brown. My student loans loomed, and my wardrobe was more Chandler Bing than Don Draper. But damn, I felt lucky – not just to have a job, but to be welcomed into […]

by Shawn McBride| October 16, 2018

The 2018-19 NBA season tips off today with no shortage of excitement and enthusiasm – from both fans and marketers. Beyond the buzz about Lebron in LA, interest regarding whether the Warriors can continue their dominance, intrigue around the Sixers taking the next step, and curiosity about who will emerge as the next group of […]

by Mindy Rubinstein| October 11, 2018

Today is International Day of the Girl, a day that calls on the global community to rethink how to prepare young women for a successful transition into the world of work. It reminds me how fortunate I am to work at Ketchum where both my male and female colleagues are committed to helping young women […]

by Tony Balasandiran| October 9, 2018

When Nike introduced Colin Kaepernick as the face of its 30th Anniversary “Just Do It” Campaign in September, it was more than an announcement – it was an action. With the brand not only acknowledging an important ongoing issue and conversation, but taking a stand by providing a platform for some of the most vocal […]