NEWS + VIEWS
Posts:October 2018
Brandstanding: how to provoke to assert your purpose
by Barri Rafferty| October 30, 2018
In today’s divisive world, standing for something is no longer enough, you must stand out for what you believe in. Increasingly, brands are pushing the boundaries, challenging the status quo—creating impact by courting controversy. Why are companies taking this path? One recent study suggests that two-thirds of people believe it is important for brands to […]
On the Crisis Front Line: Hurricane Florence
by Michael Anderson| October 25, 2018
When the phone rings or an email chimes its arrival to your inbox, you never know what’s on the other side. This is especially true for a crisis counselor. Ketchum’s Issues & Crisis team supports all of our 14 industry specific practices. We help clients anticipate reputational vulnerabilities and provide strategic counsel from before issues […]
6 Reasons Why Your Favorite Toys Are Good for Business
by Frederik Tautz and Doris Christina Steiner| October 24, 2018
Actor Warren Beatty once said that you’ve achieved success in your field when you don’t know whether what you’re doing is work or play. We couldn’t agree more, Mr. Beatty – and here is why: Turning the abstract into the concrete. – Doris Christina Steiner Dr. Sommers Weltliteratur has officially turned me into fan of […]
23 and (Much More Than) Me
by Mike Doyle| October 23, 2018
I walked into Ketchum on my first day of work on October 23, 1995. Twenty-three years ago today. I had hair, and it was brown. My student loans loomed, and my wardrobe was more Chandler Bing than Don Draper. But damn, I felt lucky – not just to have a job, but to be welcomed into […]
The Anatomy of a Global Healthcare Campaign
by Kate Paxton| October 18, 2018
With my time in London officially in the rear-view mirror, and as I prepare for new opportunities back in Ketchum NY/DC, I’ve been thinking a great deal about what new skills and insights I’ll be bringing back with me. Yes, I have mastered the EU keyboard. And yes, I spell things in the EU style. […]
Is Your Brand “Experienced?”
by James Peters| October 17, 2018
Retailers continue to hear an “experience” will set brick and mortar retail apart from its ecommerce competitors. However, as communicators we understand how and why creating an omnichannel experience must transcend both online and offline. A complete experience will engage the consumer at all points along their purchase journey.
