News + Views
Posts: James Peters
My Kids Are Voting for the First Time—Here’s What I Told Them
by James Peters | October 22, 2020
In a few weeks, two of my four children will be participating in a U.S. presidential election for the first time. Like most families around the globe, we’ve had more togetherness than usual due to the COVID-19 pandemic, and politics has been a bigger topic of conversation at our house this year than in the […]
How Retail Comms Can (Really) Engage Consumers This Holiday Season
by James Peters and Abby Lovett | August 18, 2020
Throw your tried-and-true holiday promotion and communications plans out the window. Successful programs that worked in past years won’t do in 2020. But don’t throw the baby out with the bath water: There remains ample opportunity to engage if done carefully and considerately. In fact, retailers might find a silver lining in data that suggests […]
Reopening Is a Golden Opportunity for Grocers
by James Peters | June 17, 2020
I have a confession to make: When I go shopping, I drive past one grocery store to get to the one I prefer. During the global pandemic, I’ve gone from delivery to curbside pickup to venturing back in-store as I like to choose my own grapefruits, green beans and cuts of meat. Between virus anxiety, an increased focus on well-being, navigating shortages and changing our buying […]
NRF Highlights: Retailers are Focusing on Employees and Purpose…Are You?
by James Peters | January 17, 2020
The 2020 NRF: Retail’s Big Show was wall-to-wall technology. From a spill-seeking robot that patrols grocery store aisles to vision-recognition systems for self-checkout, it’s clear artificial intelligence and other technologies are enabling retailers to streamline operations and improve customer experience. But looking past the headline-grabbing tech, one of the biggest trends during the three-day […]
Follow These Three Trends with Me at NRF 2020
by James Peters | January 9, 2020
“2020 Vision” is this year’s theme for NRF: Retail’s Big Show, the annual industry event that will convene in New York this Sunday. From augmented reality to artificial intelligence, and all points in between, retail is swirling with potentially game-changing trends which brands must explore in the never-ending quest to attract and retain the customer. […]
Infographic: CPG and Retail Trends
by James Peters | December 19, 2019
How are you going to compete next week and next year? To find out, take a look at Ketchum’s 2020 CPG and Retail trends infographic, where we’ve highlighted the can’t-miss trends we see coming your way. It’s a must-read if you want to engage people and create memorable experiences to drive sales in 2020. Best […]