by Frederik Tautz and Doris Christina Steiner | October 24, 2018

Actor Warren Beatty once said that you’ve achieved success in your field when you don’t know whether what you’re doing is work or play. We couldn’t agree more, Mr. Beatty – and here is why: Turning the abstract into the concrete. – Doris Christina Steiner Dr. Sommers Weltliteratur has officially turned me into fan of […]

by Doris Christina Steiner | February 9, 2016

The people who lead opinion have changed, but relationship building remains the same (click to tweet). Remember those days when only journalists, selected A-list celebrities and some wise men and women seen on the TV defined what was important, necessary or entertaining? Me neither. Now almost anyone can influence how the public think about brands […]

by Frederik Tautz and Doris Christina Steiner | December 10, 2015

Back in 1996, professor Enrico Coiera predicted in the British Medical Journal that the Internet would revolutionize healthcare because more best practice information would become easily accessible to more people. That was two years before Google hit the scene.