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Posts: Shawn McBride
What a Fan Wants: Survey Shows How We’re Getting Our Sports Fix During COVID-19
by Shawn McBride | April 9, 2020
Normally at this time of year, U.S. sports fans would be filled with hope related to their favorite MLB team’s prospects for the 2020 season, preparing for the start of the NBA and NHL playoffs and speculating about the rookies their football team will be selecting in the upcoming NFL Draft. But these aren’t normal […]
On Super Sunday, Expect the Unexpected with Marketing Trends Familiar and New
by Shawn McBride | January 28, 2020
While no ink will be spared discussing the commercials in Super Bowl LIV, there’s still a ton to learn about the strategies behind the ads’ success on brand marketing’s biggest night. Every year—and 2020 is no different—marketers dig deep into their playbooks, while also innovating, to devise what they hope will be a winning game […]
Are You Ready for Some Football? 5 Intriguing Storylines as NFL Kicks-off 100th Year
by Shawn McBride | September 4, 2019
With the NFL poised to celebrate its 100th anniversary, it is now undeniably “America’s Game,” if not its national pastime. Undoubtedly, this season will be a celebration of the past, as well as a positioning of the future as the league prepares to enter its second century in existence. And while its competitor leagues may […]
FIFA Women’s World Cup: Kicking Off a Global Sporting Event and Cultural Moment
by Shawn McBride | June 7, 2019
The FIFA Women’s World Cup kicks off today as 24 teams gather in France for the month-long tournament. Organizers anticipate record-setting attendance and viewership as the sport of football enjoys unprecedented momentum on the women’s side. But, beyond the action on the pitch, what those who tune in and engage with this event will really […]
Sports Betting in America: Year One of Legalization Sets the Stage for a Full-Court Press
by Shawn McBride | May 15, 2019
Tuesday, May 14 marked one year since the Supreme Court of the United States lifted the federal ban on sports betting in the U.S. and turned it over to individual states to determine its legality at their level. In that time, and as a reminder that the legislative wheels turn slowly at all levels of government, […]
Will Tiger’s Taming of Augusta Tee Up New Era for Golf?
by Shawn McBride | April 15, 2019
For all the success in recent years by Dustin, Justin, Jordan and Rory, nothing generates more buzz – and a bigger bump to the sport – than when Tiger Woods is big-game hunting a major golf championship. And, this past weekend, not only was Tiger on the prowl but he claimed his prey, adding another […]
