NEWS + VIEWS

by Stephen Farrell| January 31, 2022

Influencer marketing continues to be one of the most exciting, innovative and impactful mediums for brand communication. Here are our key influencer marketing trends and projections for 2022. We Will See More Originality in Campaign Execution   Influencer marketing has and will continue to be buoyed by social media innovation, this in turn will have an […]

by Michele Murray| August 27, 2021

It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audience to spotlight a product or service, to increase awareness of the product or brand, raise sales and move the needle for the business. Yet influencer marketing for many years […]

by Elisabeth McClure| August 17, 2021

Despite public concerns and skepticism in the lead up to Tokyo 2020 amid the coronavirus pandemic, the Olympic Games successfully concluded earlier this week in front of a nearly empty stadium. Typically a celebration of sport and culture attracting millions of fans from around the world, this year’s Games were postponed by a year, held […]

by Crystal Tang| July 15, 2021

The global pandemic has forced brands to think about how to best utilise their resources to excel in these challenging times. Budgets have to be more considered, and how to engage with stay-at-home/work-from-home consumers also requires deeper thought. All of this has led to a new focus on the way we approach influencer marketing in […]

by Megan Garner and Gabrielle Scheder-Bieschin| July 9, 2021

NIL stands for Name, Image, Likeness and refers to the rules that restricted college athletes from profiting off their name, image or likeness due to the emphasis on amateurism set forth by the National Collegiate Athletic Association (NCAA), the major governing body of college sports. As of July 1, these rules have changed, creating implications for […]

by Kelsey McGovern| June 10, 2021

Clothing stores curate “we think you’ll love” product recommendations. Retail apps offer personalized greetings. Beauty retailers introduce individualized skincare regimens based on preferences. Customers have grown to expect and desire personalized experiences from their favorite retail brands. Guess what? The same holds true for influencers. Interested in how you can transform an interaction with an influencer […]