News + Views

Ketchum author Crystal Tang

(she/her/hers)

Crystal is an offline/online consumer engagement specialist with experience developed over a nine-year agency career. Her work regularly integrates earned media relations, influencer marketing, social media and experiential events to great effect. Her industry experience spans fast-moving consumer goods, luxury beauty, fashion, lifestyle, wine and spirits, travel, property, personal finance and consumer technology, working for clients that includes Booking.com, Great Eagles Group, P&G (SK-II, Olay, hair care and male grooming), Coty Inc. (Gucci Beauty, Burberry Beauty, Hugo Boss fine fragrance), L’Oréal group, Luxottica group, Lenovo and TransUnion.

Crystal speaks native Cantonese and is fluent in Putonghua and English (all languages written and spoken).

Posts: Crystal Tang

For Effective Influencer Marketing in Hong Kong, Think Local - photo of camera, phone and perfume bottle

For Effective Influencer Marketing in Hong Kong, Think Local

by Crystal Tang | July 15, 2021

The global pandemic has forced brands to think about how to best utilise their resources to excel in these challenging times. Budgets have to be more considered, and how to engage with stay-at-home/work-from-home consumers also requires deeper thought. All of this has led to a new focus on the way we approach influencer marketing in […]