NEWS + VIEWS
Posts:COVID-19
Think Like the Locals: Why an Inside-Out MarComms Approach Reigns Supreme
by Alexa Mechanic and Bettina Garibaldi| April 1, 2022
After departing JFK and covering 6,689 miles in the coveted Qatar Airways Qsuite, we touched down in Doha, Qatar. The descent into the peninsular country was captivating: shorelines of beaches along turquoise waters, desert dunes and – in stark contrast – futuristic skyscrapers and state-of-the-art stadiums. From the second we arrived in Qatar in early […]
Super Bowl 2022: The New Normal
by Patrick Wixted| January 20, 2022
Super Bowl 2022, the sports and cultural event of the year, is squarely on the horizon, but sunny LA is getting a bit clouded due to Covid-19 concerns caused by the Omicron variant. As my esteemed colleague Lisa Sullivan indicated in her blog post about CES, Omicron isn’t delaying our return to normal, it’s accelerating […]
Seven Things I Learned at NRF 2022
by Abby Lovett| January 19, 2022
I picked my eight-year-old daughter up from a playdate the evening before I departed for NRF 2022, “Retail’s Big Show.” As they were parting ways, my kiddo and her friend exchanged avatar information. When I asked her buddy why she had decided to go with an avatar that is a mustachioed man in a Hawaiian […]
Hitting Reset on CES 2022
by Lisa Sullivan| January 4, 2022
What Will This Week’s Show Teach Us About the Year Ahead for the Technology Industry? CES has long been viewed as a bellwether for the technology industry. In boom years, the Convention Center and surrounding hotels have been bursting at the seams, and the residents of Las Vegas welcomed us with open arms. Hopes were high that CES 2022 would mark a major […]
2021 Year in Review: Ketchum’s Most-Read Blog Posts
by Chris Ditner| December 23, 2021
If 2020 was the Year of Unknowns, 2021 has been the Year of Uncertainty. At times it has felt like one step forward, two steps back. We’ve seen a year marked by the highs of COVID vaccine availability, the reopening of shops and restaurants, the emotional reunions of families, and the evolution of how co-workers […]
Ketchum Survey Says: Technology’s Reputation Chasm Is Wide and Deep
by Melissa Kinch and Lisa Sullivan| October 25, 2021
As the COVID-19 crisis emerged, worsened and endured, technology became our saving grace. Technology allowed us to stay connected to friends and family, and to access essential needs like education, healthcare – even the weekly grocery shopping. And without digital technologies enabling us to live and work virtually, we undoubtedly would have plunged into a deep […]
