News + Views
Melissa Kinch
Melissa is partner and North America portfolio leader for Technology and Food, Agriculture & Ingredients, specializing in corporate communications, issues management, business-to-business branding, corporate branding and strategic philanthropy/CSR.
Posts: Melissa Kinch
Ketchum Survey Says: Technology’s Reputation Chasm Is Wide and Deep
by Melissa Kinch and Lisa Sullivan | October 25, 2021
As the COVID-19 crisis emerged, worsened and endured, technology became our saving grace. Technology allowed us to stay connected to friends and family, and to access essential needs like education, healthcare – even the weekly grocery shopping. And without digital technologies enabling us to live and work virtually, we undoubtedly would have plunged into a deep […]
Navigating U.S. Tech Workers’ “New Essentials”
by Melissa Kinch and Lisa Sullivan | May 6, 2021
What do U.S. tech workers want from their employers? The answers today are likely much different than they would have been before the pandemic. Despite being the industry that pioneered work-from-home, and that enabled millions of workers and students to keep on working/learning despite this unprecedented crisis, tech isn’t immune to new levels of scrutiny […]
COVID-19 Widens Tech Gap, Based on Age and Income
by Melissa Kinch and Lisa Sullivan | September 24, 2020
Technology was supposed to be the great equalizer, hurdling societal and economic barriers to level the information playing field for all the world’s citizens. That premise has been in doubt for a while, however. And the global COVID-19 pandemic appears to be exposing ways that technology is deepening, not bridging, our world’s inequity gaps. The […]
How Brands Can Bridge the Senior Tech Gap During COVID-19 and Beyond
by Melissa Kinch and Lisa Sullivan | June 24, 2020
“What do you mean we have to ‘stream’ my grandson’s high school graduation instead of going in person? I don’t even know what that means.” “You need to help me do an upgrade on my five-year-old phone. And I’m not investing in a new one. I’m on a budget, and these things should last longer.” […]
COVID-19 Supply Chain Issues Make Consumer Communications a B2B Priority
by Melissa Kinch | May 28, 2020
What ingredients go into the food we eat? What materials are in a beauty product? What software tools help a brand interact online, and what environmental impact does a given material have? For any B2B brand that provides the individual elements behind a consumer facing product, the need for transparency with consumers has been growing […]
The Coming New Normal for Tech Innovation Communications
by Melissa Kinch and Lisa Sullivan | April 21, 2020
Before COVID-19, the technology industry was facing a new era of scrutiny relating to trust and social permission. Issues like consumer data privacy and security, as well as calls for more transparency and regulations on how technology is omnipresent in our lives, were growing in intensity. How is that changing with the new reality? Many […]
