NEWS + VIEWS
Posts:May 2018
Amping Up the Volume with Podcasts
by Valerie Pritchard| May 30, 2018
One could argue that the podcast renaissance came with the massive popularity of Serial back in 2014, though monthly podcast listenership has been steadily increasing since 2013 according to Pew Research. Over 67 million Americans listen to a podcast every month. And, there was a 45 percent increase in monthly listenership between 2015 and 2017. […]
How Communicators Will Copilot the Transportation Revolution
Transportation is second only to weather in terms of sparking a conversation. And for good reason. Traffic headaches, flat tires caused by potholes, sitting on the tarmac waiting for a gate, broken down cars on the train line, and many more travel inefficiencies cost the U.S. $160 billion a year [1] and everyone has a […]
No Boundaries: Creative Agency of the Year Pivots to Embrace All Facets of a Modern Communications Consultancy
by Barri Rafferty| May 23, 2018
Ketchum celebrated its 95th Anniversary yesterday, and while we paused to look back at our many accomplishments, course changes, historic firsts, and epic wins over the years, we were simultaneously gearing up to propel ourselves into the next 95 years with a major shift in how we do business.
SCOTUS Decision to Legalize Sports Betting a Grand Slam for Brands
by Shawn McBride| May 17, 2018
As someone who has worked in the sports business industry for almost 20 years, it is hard to resist hyperbole when explaining what the U.S. Supreme Court’s decision to lift the 1992 federal ban on sports gambling in the U.S., and turning the discretion over to individual states, means. Initial media coverage featured terms like […]
Unpacking the Facebook Newsfeed for Brands
by Stephen Waddington| May 9, 2018
It’s not possible to have a conversation about Facebook at the moment without acknowledging the ongoing data privacy and fake news issues. While under fierce scrutiny from the media and governments around the world, Facebook CEO Mark Zuckerberg announced an update to Facebook in January to address the issue of fake news. Whatever your view, […]
Are We Providing “Exquisite Answers to the Wrong Problems?”
Last year Harold Burson did an interview with Boston University Professor Don Wright in which he said that a critical fault in our field is that we provide “exquisite answers to the wrong problems.” Intrigued by this phrase, I emailed the 97-year-old founder of Burson-Marsteller and asked him what he meant. He explained in the […]
