NEWS + VIEWS
Posts:December 2020, Uncategorized
Collaboration in the Present: Adapting to a New World of Digital Content
by Tori Kwan, Chris Magura and Elyse Richter| December 18, 2020
In the everything-virtual world of this past year, digital content creators have worked to find some sense of normal by learning to collaborate in a productive way without ever setting foot in a studio or office. Why did we need to continue making? Because consumers never paused their conversations. Whether with brands or our extended […]
Gaming Exploded in 2020—and the Trend Will Continue in 2021
by Jon Stone and Nashanta Williams| December 16, 2020
One bright spot of 2020 has been the rise of gaming as a way to connect and unwind during these massively trying times. This year’s activations and events brought in some of the highest recorded ad revenue and set records for viewership, cementing gaming’s status at the pinnacle of the entertainment industry. Ketchum’s own research […]
What COVID-19 Vaccines Mean for Employees and Customers
The milestone we’ve waited for throughout 2020 has finally arrived. Vaccines to protect against the COVID-19 virus are winning approval, moving through supply chains, and beginning to be administered. As this process unfolds, there will be many factors companies can’t control, like the local availability of vaccine doses. But what they can control may go a long way toward helping employees and customers through the next […]
Can a Digital CES Overcome Virtual Conference Fatigue?
by Ashley Movshovich| December 8, 2020
The 2021 Consumer Electronics Show, the world’s largest annual showcase of new technologies and innovations, will be unlike any other—a completely virtual event that allows us to stay at home and experience it in our pajamas instead of walking through smoke-filled hotels. What won’t change is the thousands of press releases distributed during the event […]
