News + Views
Posts: Jon Stone
Gaming Exploded in 2020—and the Trend Will Continue in 2021
by Jon Stone and Nashanta Williams | December 16, 2020
One bright spot of 2020 has been the rise of gaming as a way to connect and unwind during these massively trying times. This year’s activations and events brought in some of the highest recorded ad revenue and set records for viewership, cementing gaming’s status at the pinnacle of the entertainment industry. Ketchum’s own research […]
In-Game Leaders 2019: Esports is More Than Just Playing Games
by Jon Stone | August 7, 2019
This weekend I had the pleasure of speaking on a panel at the inaugural In-Game Leaders Esports Summit (IGL) at Texas’ Esports Stadium Arlington, the largest dedicated esports facility in North America. The IGL Summit brought together all sections of the esports ecosystem for a day of networking, education and inspiration. For a panel focused […]