NEWS + VIEWS

by Jon Stone and Nashanta Williams| December 16, 2020

One bright spot of 2020 has been the rise of gaming as a way to connect and unwind during these massively trying times. This year’s activations and events brought in some of the highest recorded ad revenue and set records for viewership, cementing gaming’s status at the pinnacle of the entertainment industry. Ketchum’s own research […]

by Tamara Norman and Lauren Butler| December 15, 2020

No one can deny that 2020 has felt like a lifetime, especially for employees. Whether they’re frontline workers who have been risking their health to provide essential services, office workers who have had to navigate the blurred lines, burnout and familial challenges of working from home, or among the many people who have struggled in […]

by Kevin Derkash| December 3, 2020

There’s no denying that 2020 had a phenomenal impact on the fitness industry. The rapid shutdown of gyms, fitness studios, group classes and other heart-pumping IRL boutique fitness offerings forced consumers to find alternative channels to maintain their health and wellness goals. The result: From banner fitness brands all the way down to small-town gym […]