NEWS + VIEWS
Posts:October 2018, Health
The Anatomy of a Global Healthcare Campaign
by Kate Paxton| October 18, 2018
With my time in London officially in the rear-view mirror, and as I prepare for new opportunities back in Ketchum NY/DC, I’ve been thinking a great deal about what new skills and insights I’ll be bringing back with me. Yes, I have mastered the EU keyboard. And yes, I spell things in the EU style. […]
SHSMD: Health Care for the Digital Consumer – Our True North Star
by Kelly Calabria| October 12, 2018
This week, I attended the Society of Healthcare Strategy & Market Development Connections conference in Seattle. It’s the largest gathering of health system communications and marketing experts from around the country. Before the conference started, I identified three trends I hoped might be topics of conversation: Strike the word patient. We’re all consumers Crisis: It’s […]
SHSMD: What to Expect During the Largest Health Care Systems Conference of the Year
by Kelly Calabria| October 8, 2018
Health care is currently experiencing an enormous shift causing disruption throughout the industry. From mergers and consolidation to hospital systems expanding patient offerings and consumers expecting a new level of experience, the health care climate is currently in a highly disruptive state.