by Kelly Calabria | September 1, 2020

The COVID-19 pandemic is demanding swift adaptability from us all – parents and teachers, restaurants and retail, and, of course, all aspects of our health care infrastructure. Some of the most surprising examples of adaptability come from health insurers, who acted quickly to put people first. They waived cost sharing for testing and treatment. They expanded access to telehealth and virtual care. They adapted to care provider needs for payment and protocols, and they gave time, money […]

by Kelly Calabria | September 16, 2019

“The health care industry is addicted to radical incrementalism. We think innovation is a new website.” These were the words Dr. Paul Keckley used to kick off his talk at last week’s Society for Healthcare Strategy & Market Development (SHSMD) 2019 Connections conference in Nashville. The room was filled with health care marketers and communicators […]

by Kelly Calabria | October 12, 2018

This week, I attended the Society of Healthcare Strategy & Market Development Connections conference in Seattle. It’s the largest gathering of health system communications and marketing experts from around the country. Before the conference started, I identified three trends I hoped might be topics of conversation: Strike the word patient. We’re all consumers Crisis: It’s […]

by Kelly Calabria | October 8, 2018

Health care is currently experiencing an enormous shift causing disruption throughout the industry. From mergers and consolidation to hospital systems expanding patient offerings and consumers expecting a new level of experience, the health care climate is currently in a highly disruptive state.