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Posts: Linda Eatherton
Social License in the 21st Century: Growth Predicated on Permission
by Linda Eatherton | March 13, 2019
I was recently asked to speak to a large gathering of agricultural leaders in Australia about creating social license, or earning reputation by permission, for their industry. The concept of social license is not new. The concept was born out of the movement calling for corporations and organizations to reconcile business decisions and behaviors equally […]
COMING SOON: Plastic-free Aisles
by Linda Eatherton and Caroline Friedman | December 20, 2018
Perspectives by Linda Eatherton, Managing Director, Global Food & Beverage and Caroline Friedman, Vice President, CPG both who work with brands and companies focused on this topic currently.
Wall Street Journal Food Forum: Abundance Generates Abundant Challenges
by Linda Eatherton | October 3, 2018
For nearly a decade the food industry has been reeling from the tsunami of change that washed over the sector. Caught off guard, titans of established multi-national businesses found themselves at a loss for ways to dig out and survive. I attended the Wall Street Journal Food Forum last week, and can tell you the […]
Talking Tech and Transparency in the Food Industry: The Never-Ending Journey Forward
by Linda Eatherton | March 21, 2018
The road to transparency in the food industry is not a destination; it’s a never-ending journey for companies and consumers. As I get ready to take part in a panel on supply chain transparency at Future Food-Tech in San Francisco later this week, I’ve been thinking a lot about what our clients, and the food […]
Food 2020: The Transparency Paradox of the Food eVangelist
by Linda Eatherton | January 12, 2016
Food eVangelists – small group, BIG influence? Skepticism of the food industry—based on the belief that it is motivated by self-interest—has resulted in the creation of an influential group of consumer advocates who are passionately driving a movement to challenge and change the industry. We call them the Food eVangelists. In the most recent findings […]
Food eVangelism Is An Opportunity Not a Problem
by Linda Eatherton | January 14, 2014
I found myself nodding furiously as I read a recent New York Times article about how consumers are successfully pressuring food companies to make changes to their products, as it affirms so many of the findings in our own Food 2020 research. In particular, it shows how Food eVangelists – a term we coined to […]
