Wonderful Pistachios

Ketchum works with Wonderful Pistachios and this year, we developed an integrated marketing campaign to incorporate the Chinese New Year holiday and the Beijing 2022 Winter Olympics. We created a diverse range of creative social media content and worked with popular lifestyle influencers on RED, Douyin (Tik Tok), Weibo and WeChat to build brand preference and stimulate impulse buying on their estores. We also tapped into hot topics surrounding the Olympics to garner even more attention during the holiday season.

RESULTS
We secured a total of 220 clippings and 1.6 billion social media impressions
6.8 million views and 27 thousand interactions on RED and Douyin (Tik Tok)
46 million views and 109 thousand interactions on Weibo