FOR OUR PEOPLE.
FOR OUR CLIENTS.
FOR OUR FUTURE.

We’re not the kind of agency that just accepts change as a constant. We embrace it. And now we’ve evolved our identity to signal that loud and clear. It’s more than a new logo or tagline. It’s our declaration of who we are and what we value. Our commitment to move forward, always, for and with our people and clients. We are Ketchum. Progress at work.

Ketchum’s Food & Agriculture Practice’s “Appetite for Change” consumer research study reveals important insights on what matters now to Americans when it comes to food.

We are excited to welcome Emanate

Emanate is a new division of Ketchum dedicated entirely to influence marketing and helping brands “make the right kinds of waves” with consumers, creators, branded entertainment partners, celebrities, and more. purple arrow

NEWS + VIEWS

The Evolving Role of PR and Communications: Keeping Brands Top of Mind

Brand salience is more critical than ever in today’s hyper-competitive landscape. To win, brands must not only be top of mind, but they must also be recalled unprompted .......

The Rise of “Maxxing”: TikTok’s Extreme Food Trend Rhetoric

The Rise of “Maxxing”: TikTok’s Extreme Food Trend Rhetoric

TikTok’s new “maxxing” lexicon reflects an era of extreme food trends – often hyperbolic, sometimes satirical, yet deeply influential. The…

The Speed of Scandal: When Crisis Response Can’t Keep Up With the Kiss Cam

The Speed of Scandal: When Crisis Response Can’t Keep Up With the Kiss Cam

A kiss can be innocent. A kiss cam, decidedly less so—especially when it involves a CEO and head of HR, both married to.........