Ketchum China appointed as PR agency for LinkedIn China's consumer product communications

As one of LinkedIn China’s two strategy pivots, a localized job site, InCareer, was introduced to the China market in late 2021. Together with the LinkedIn China team, Ketchum provides strategic PR consulting services and integrated marketing communications tailor-made for InCareer, as well as regular creative content creation, digital PR and media maintenance, so as to motivate this new brand and product moving forward to the next level as a leading platform that helps Chinese job seekers better connect with career opportunities and empower them at all stages of career growth.