NEWS + VIEWS
Posts:B2B
Hitting Reset on CES 2022
by Lisa Sullivan| January 4, 2022
What Will This Week’s Show Teach Us About the Year Ahead for the Technology Industry? CES has long been viewed as a bellwether for the technology industry. In boom years, the Convention Center and surrounding hotels have been bursting at the seams, and the residents of Las Vegas welcomed us with open arms. Hopes were high that CES 2022 would mark a major […]
Money20/20: The Tipping Point for Fintech Is Already Here
by Becca Cooper| November 4, 2021
Last week, after a two-year break, 8,000 fintech professionals gathered again at Money20/20 in Las Vegas. The energy of the event was more than just delight at being IRL — it was excitement and awe at how much fintech has exploded in the last two years. Unlike years past, 2021 felt as if it was […]
Ketchum Survey Says: Technology’s Reputation Chasm Is Wide and Deep
by Melissa Kinch and Lisa Sullivan| October 25, 2021
As the COVID-19 crisis emerged, worsened and endured, technology became our saving grace. Technology allowed us to stay connected to friends and family, and to access essential needs like education, healthcare – even the weekly grocery shopping. And without digital technologies enabling us to live and work virtually, we undoubtedly would have plunged into a deep […]
2020: The Year We Stopped Taking Our Food Supply System for Granted
by Kim Essex| October 15, 2020
I’ve been lucky. Raised in suburban Chicago in a two-bedroom ranch with a one-car garage, we didn’t live large. But my dad was a butcher at the A&P, and my mom was a great cook, so we ate well. My husband talks about eating salmon patties in the ‘70s. We were eating prime steak. Fast-forward […]
COVID-19 Supply Chain Issues Make Consumer Communications a B2B Priority
by Melissa Kinch| May 28, 2020
What ingredients go into the food we eat? What materials are in a beauty product? What software tools help a brand interact online, and what environmental impact does a given material have? For any B2B brand that provides the individual elements behind a consumer facing product, the need for transparency with consumers has been growing […]