NEWS + VIEWS
Posts:August 2021, Influencer Marketing
An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI
by Michele Murray| August 27, 2021
It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audience to spotlight a product or service, to increase awareness of the product or brand, raise sales and move the needle for the business. Yet influencer marketing for many years […]
Sports Marketing Lessons from the 2020 Tokyo Olympic Games
by Elisabeth McClure| August 17, 2021
Despite public concerns and skepticism in the lead up to Tokyo 2020 amid the coronavirus pandemic, the Olympic Games successfully concluded earlier this week in front of a nearly empty stadium. Typically a celebration of sport and culture attracting millions of fans from around the world, this year’s Games were postponed by a year, held […]
