NEWS + VIEWS
Posts:August 2018
Market, May I? Why Scooters and Dockless Bikes Need Market Permission
by Kevin Oates| August 29, 2018
Are you familiar with the childhood game Mother, May I? Children stand in a line at one end of a field and can’t take a step forward unless they preface their request with “Mother, may I?”. If they forget to ask, they’re out. Today, dockless bikes and scooters popping up on city streets everywhere are […]
There’s No Season, But There Is a Reason – The Year-round Wellness Economy
by Christy Salcido| August 29, 2018
With Labor Day weekend quickly approaching, it’s a chance for many of us to recharge and reset. It’s also the symbolic end of summer. While no one follows the age-old rule of “no wearing white after Labor Day” anymore, we do tend to think about our lives by the season. Up next is fall, and […]
Raise Your Brand Storytelling Game: 4 Takeaways from the Elevate Conference
by Marcus Peterzell and Stephanie Tennessen| August 23, 2018
Brand Storytelling’s “Elevate 2018” conference was held last month in Deer Valley, Utah. And if the scenic mountainous views weren’t inspiring enough, the two days jammed with fruitful discussions, case studies and trends from the industry’s leading storytellers, production companies, media outlets, agencies and brands. In addition to bringing attending and gathering key learnings for our […]
Diversity, Equity & Inclusion: Assembling a symphony of leaders as we push for progress
by Barri Rafferty| August 16, 2018
Enhancing idea generation, bringing forth differentiated perspectives, and improving business outcomes are all reasons businesses focus on their commitment to diversity, equity and inclusion. As a communications consultancy, and on behalf of our clients, these motivating factors play a role, but the most important consideration is our commitment to the employees who work here. As a CEO, one of […]
Ketchum Cultivate: Cultivating the Right POV on Food
by Alison Borgmeyer, MS, RD| August 15, 2018
“I can’t believe you give your kids lollipops! You’re a dietitian!” I heard this while on a 4-hour flight from Chicago to Cabo San Lucas for my 40th birthday with a few friends and family. It wasn’t the first time, and certainly won’t be the last, I have been questioned about my feeding (or candy) […]
Want to create an award-winning campaign? Here are my five steps to success.
by Alexandra Marsh| August 9, 2018
From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one. The challenges were immense, but the reward has been too, with #bloodnormal winning a Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity 2018 – an absolutely incredible achievement for […]
