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Posts:July 2021, Influencer Marketing

For Effective Influencer Marketing in Hong Kong, Think Local - photo of camera, phone and perfume bottle

For Effective Influencer Marketing in Hong Kong, Think Local

by Crystal Tang| July 15, 2021

The global pandemic has forced brands to think about how to best utilise their resources to excel in these challenging times. Budgets have to be more considered, and how to engage with stay-at-home/work-from-home consumers also requires deeper thought. All of this has led to a new focus on the way we approach influencer marketing in […]

The Big 3 in College Sports- Name, Image, Likeness (NIL) - photo of young basketball player about to dunk

The Big 3 in College Sports: Name, Image, Likeness (NIL)

by Megan Garner and Gabrielle Scheder-Bieschin| July 9, 2021

NIL stands for Name, Image, Likeness and refers to the rules that restricted college athletes from profiting off their name, image or likeness due to the emphasis on amateurism set forth by the National Collegiate Athletic Association (NCAA), the major governing body of college sports. As of July 1, these rules have changed, creating implications for […]