NEWS + VIEWS
Posts:July 2020, Intelligence
Just Launched: Transforming Travelers Study
by Bettina Garibaldi| July 30, 2020
Professionals in Travel and Tourism understand the obsession with breaking down how traveler behavior, loyalty and values are being redefined by crisis culture—the uncertainty of health risks, economic downturn and restrictions in day-to-day living caused by COVID-19 and intensified by flashpoint events highlighting systemic racism. For this reason, Ketchum Travel recently surveyed close to 4,000 […]
New Study: Hitting the Reset Button on Employee Engagement in the COVID Era
by Tamara Norman and Lauren Butler| July 28, 2020
Across every industry, employees’ lives have been upended by the COVID-19 crisis, radically changing the expectations and values of the workforce. Almost two-thirds of American workers (63%) say the pandemic has prompted them to dramatically reevaluate their professional priorities, according to a new Ketchum study, Work Shift 2020: How Crisis Culture is Changing the Priorities […]
Study Shows Brands Face a Moment of Reckoning as Consumers Ask Hard Questions
by Mary Elizabeth Germaine| July 22, 2020
A once-in-a-lifetime moment of reckoning has arrived for brands across every industry. As the COVID-19 crisis continues to unfold—alongside intensified calls for social justice reforms—data from Ketchum’s new study, Brand Reckoning 2020: How Crisis Culture Is Redefining Consumer Behavior, Loyalty and Values demonstrates a seismic shift in what consumers value. In mid-June, three months into […]
Busting the Myths Around Communication Measurement
by Mary Elizabeth Germaine| July 8, 2020
This week marks the virtual presentation of the AMEC 2020 Global Summit on Measurement and Evaluation, with the world’s top leaders and practitioners in the field of communications research and analytics gathering for two days of presentations and awards that summarize the state of our discipline. In honor of this year’s theme—Measurement Frameworks, Myths and […]
