NEWS + VIEWS

by Tom Barritt| July 29, 2013

The word “storytelling” is all the rage in the communications world. We’ve abandoned the time-honored tradition of “messaging” and switched to swapping stories with each other. The notion is simple. The public has rejected artificial messaging. They crave authentic stories with descriptive language and personal anecdotes. This evolution makes sense for many reasons, but comes […]

by Stephen Waddington| July 26, 2013

The fragmentation of media brought about by the Internet has made engagement between an organization and its audiences more complicated than ever before. But there is also a significant upside. Digital and social forms of media make it easier to understand audience behaviors and motivations. The result is that communications has an emerging role at […]

by Editor| July 26, 2013

Camp Ketchum 2013 got underway on Wednesday. 83 campers from around Ketchum’s global network congregated in Mont Tremblant, Canada for an intensive off-site training experience. The campers dove right in to the five-day  program with a community service project. The town of La Conception experienced a gas leakage a few years ago that contaminated their […]

by Tyler Durham| July 25, 2013

Organizations and leaders today operate in a complex state of continuous flux. An ongoing groundswell of change across industries, political and regulatory environments, leadership, technology and communications happens quickly and with limited predictability that is forcing organizations to meet these challenges in a new way to stay competitive. The conditions have become so dynamic that […]

by Barri Rafferty| July 17, 2013

Earlier this month I was in Ketchum’s San Francisco office and led the fourth installment of our panel discussion series, “Real Women Fostering Women’s Leadership.” The discussion focused on, “From Mainstream Stories to Action: Are we at a tipping point for women?” I was joined by a group of very talented and accomplished women including […]

by Emilie Hayhoe| July 15, 2013

Starting an internship is a bit like working out for the first time. Your mind is determined to succeed but your body is not there yet – or in this case, your body is there but your mind is out of shape.