NEWS + VIEWS
Posts:May 2020, Coronavirus
COVID-19 Supply Chain Issues Make Consumer Communications a B2B Priority
by Melissa Kinch| May 28, 2020
What ingredients go into the food we eat? What materials are in a beauty product? What software tools help a brand interact online, and what environmental impact does a given material have? For any B2B brand that provides the individual elements behind a consumer facing product, the need for transparency with consumers has been growing […]
Travel Reporters Prepare for a Strong Comeback
by Bettina Garibaldi| May 27, 2020
Many tourism and hospitality leaders are wondering whether pushing travel right now is the right thing to do, and they’re unsure how it’ll resonate with media. Trust me, it’s a thought that runs through my head constantly as a communications professional. Journalists are under extreme pressure to deliver quality reporting in an already oversaturated market, […]
The Time of Our Lives: Adjusting Our Habits in a WFH World
by Rob Levy| May 22, 2020
As many of us enter Month Three of our collective lockdown, now is a great moment to reflect on some of the habits we’ve made—or remade—along the way. While we may have started this process under the impression that the change would be temporary, it’s clear that some degree of working from home is the […]
How to Prep Executives for Presenting from Anywhere
Watching this month’s high-profile U.S. Senate hearing on reopening the country, communications pros could not help playing armchair coach. Even as important topics such as the balance between economic recovery and disease prevention played out, we were compelled to ask things such as, “Why isn’t the FDA commissioner looking at the camera?” or, “What is […]
Has the Pandemic Put the Brakes on the Iconic Auto Show?
Every year, North American auto shows draw millions of visitors across the country and generate even more visibility through widespread media coverage highlighting the craziest concepts and coolest new cars that will hit the road in the future. Yet even before the first-ever spring North American International Auto Show in Detroit was cancelled in late […]
Our Appetite for Online Community and Bread Baking: The View from Canada
by Alissa Liotti| May 12, 2020
The world is changing. We’re teaching our grandparents how to use Zoom; we’re filming countless attempts of Drake’s “Toosie Slide” for our TikTok accounts, and we’re replacing Hockey Night in Canada—a Saturday evening tradition since 1952—with sourdough bread baking. It may be fascinating to follow changes in consumer behaviour during the global pandemic, but these […]
