NEWS + VIEWS
Posts:May 2018, Uncategorized
How Communicators Will Copilot the Transportation Revolution
Transportation is second only to weather in terms of sparking a conversation. And for good reason. Traffic headaches, flat tires caused by potholes, sitting on the tarmac waiting for a gate, broken down cars on the train line, and many more travel inefficiencies cost the U.S. $160 billion a year [1] and everyone has a […]
No Boundaries: Creative Agency of the Year Pivots to Embrace All Facets of a Modern Communications Consultancy
by Barri Rafferty| May 23, 2018
Ketchum celebrated its 95th Anniversary yesterday, and while we paused to look back at our many accomplishments, course changes, historic firsts, and epic wins over the years, we were simultaneously gearing up to propel ourselves into the next 95 years with a major shift in how we do business.
Are We Providing “Exquisite Answers to the Wrong Problems?”
Last year Harold Burson did an interview with Boston University Professor Don Wright in which he said that a critical fault in our field is that we provide “exquisite answers to the wrong problems.” Intrigued by this phrase, I emailed the 97-year-old founder of Burson-Marsteller and asked him what he meant. He explained in the […]
Facing a Closed Door? 3 Ways to Pick the Lock
by Stephanie Bostaph| May 2, 2018
After working on Disability.gov (the federal government’s former information portal for disability services) for nearly seven years, I knew my next role was meant to be in healthcare. I had spent years learning about the disability experience and wanted my career to be challenging, yet impactful. A family transition brought me to New York and […]
