NEWS + VIEWS
Posts:May 2014, Digital Strategy
What’s Hot in Wearable Technology
by Rafi Mendelsohn| May 28, 2014
Wearable technology – clothing and accessories that incorporate advanced technology – is a hot topic in the tech world at the moment. Calculator watches defined this category in the 1980s. Fast-forward two decades later and this field is being driven by a revolution in computing power that allows technology to become increasingly accessible, usable and, […]
Social Media Personalization Series: LinkedIn
by Katherine Watier Ong| May 28, 2014
It’s time to put on your business suit and get to know LinkedIn, the focus of the latest installment in our social media personalization series. When I first started researching how social media sites were personalized for end users, I was horribly naive. I knew Facebook was a bit creepy (you could guess that based […]
Managing Your Reputation in an Age of Data Protection
Data protection in the UK and Europe encompassing privacy, technology and reform is one of the most challenging issues corporations are currently grappling with. On the one side legislation is becoming tougher and tougher, with greater fines being issued to offending companies; and on the other hand technology is moving at such a pace that […]
Cannes Lions Predictions for PR 2014
by David Gallagher| May 27, 2014
As I write this from cold, grey and wet London, it’s hard to believe that in just a few weeks the world’s marketing and communications geniuses will descend on the sunny South of France in droves for the Cannes Lions International Festival of Creativity. The PR community has been making itself felt at Cannes with […]
Creating a Thriving Content Ecosystem, from Real-Time to Evergreen
We’ve past the end of the beginning of social media. Companies are no longer dabbling in social because it seems like a good idea. Social and digital programs must move the needle on business results if we are to be successful. Yet, less than 8 percent of marketers believe their social programs are achieving the […]
The Future of Leadership Communication is More “Feminine” – KLCM 2014
by Rod Cartwright| May 21, 2014
Every time I go abroad on business, my daughter and I have something of a ritual where she says to me, “Dad, while you’re there, make sure you do something worthwhile.” Obviously that is a pretty good life lesson for all of us; it’s also something that we at Ketchum endeavor to do every spring, […]
