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Posts: Rafi Mendelsohn
60 Seconds with Ketchum: How to Get the Most out of Business Conferences
by Rafi Mendelsohn | July 9, 2014
Looking to get the most out of business conferences? In a 60 second video Rafi Mendelsohn gives tips on how get more value when engaging with the conference world.
Apps That Take the Sting Out of Conference Networking
by Rafi Mendelsohn | July 9, 2014
At Ketchum I deliver training to colleagues about twice a year on how to get the most from networking. The key aims of the training is to firstly dispel the myth that networking is purely a sales activity that has to be suffered and not enjoyed. Secondly, is to explain that getting away from your […]
What’s Hot in Wearable Technology
by Rafi Mendelsohn | May 28, 2014
Wearable technology – clothing and accessories that incorporate advanced technology – is a hot topic in the tech world at the moment. Calculator watches defined this category in the 1980s. Fast-forward two decades later and this field is being driven by a revolution in computing power that allows technology to become increasingly accessible, usable and, […]
Making the Most of Industry Events
by Rafi Mendelsohn | April 17, 2014
Q: How can I make the most of industry events to raise our profile? A: Rafi Mendelsohn, Head of Ketchum Speaker Bureau I get this question a lot. In addition to such tactics as securing media coverage, organising launch parties and arranging celebrity participation, an increasing number of companies are asking how they can achieve […]
Talk the Talk: Getting the Most from Corporate Conferences
by Rafi Mendelsohn | August 8, 2013
Conference participation is an essential tool in any marcomms armoury. However, with increasingly limited budgets and literally thousands of conferences out there to choose from – and that’s before starting to contemplate creating one yourself – how can marketing departments use their budget in the most efficient way to reach as many of their target […]
Social Media and the Presidential Elections: Lessons for the UK
by Rafi Mendelsohn | November 8, 2012
2012 has been the year that social media changed the way elections are run. Don’t agree? You would have valid reason not to. After all, it was at the last Presidential election in 2008 in which Obama used Twitter to announce the selection of his running mate, current vice-president Joe Biden. Similarly, online platforms had […]
