NEWS + VIEWS
Posts:May 2012, Uncategorized
3 Guaranteed Techniques for Igniting a Rapport with Your Audience
It is said that 75 percent of audience members check their Blackberry the minute a speaker steps to the podium. The other 25 percent are thinking about lunch. Is this true? I don’t have actual data to support the claim, but I’m sure it got your attention. I’m always astounded when a speaker begins a […]
TEDTalk: We Need to Talk About an Injustice
This post is part of a series we are publishing featuring inspirational talks from TED. Curators Betsy Quinn and Sarah Unger, who attended the TEDActive conference this year on behalf of Ketchum, identify some TED highlights for you to watch. It is only fitting to share a TEDTalk that brought this year’s entire TED community […]
Analyze this: The latest developments in PR measurement
by David Rockland| May 23, 2012
This post originally appeared on PRSA.org and is part of the monthly Ask Doc Rock series. While analytics is an old idea, it has a new significance in public relations. In the past 15 years, we’ve evolved from rudimentary clip books to building databases detailing media that we generate. We now have the data to […]
Video: Turning Weakness Into Strength
This is the first post in a series that will highlight inspirational talks from TED. Curators Betsy Quinn and Sarah Unger, who attended the TEDActive conference this year on behalf of Ketchum, identify some TED highlights for you to watch. When research professor Brené Brown gave her first TEDTalk in 2010 on “The Power of […]
Rediscovering the Power of Argumentative Reasoning
As Brian Solis and Deirdre Breakenridge, PR 2.0 strategists, put it, “social media represents a shift from a broadcast mechanism to a many-to-many model” (Putting the Public back in Public Relations, 2009). Information is no longer owned by centrally organized broadcasting institutions (such as newspapers), but rather publicly generated (Wikipedia) and publicly distributed (Twitter). As […]
7 Things I Learned Being A Lady Who Lunches
by Barri Rafferty| May 4, 2012
I am a big believer in breakfast and lunch meetings and that face time results in stronger relationships and better business results. This past week I had a number of important lunch meetings that reminded me of their power. Here are a few takeaways 1. Pitching is everyone’s job. Even when you are as famous […]
