NEWS + VIEWS
Posts:March 2013, Uncategorized
How Can the Success of a PR Campaign Be Quantified?
The need for PR professionals to prove the value of their work and provide clients with a quantifiable ROI has never been greater. Recognizing this need, Ketchum London and PRmoment recently hosted a conference on PR Analytics for senior PR and communications professionals. The great line-up of speakers included David Rockland, Partner/CEO, Ketchum Global Research […]
As the World’s Leadership Crisis Drags On, Research Points to the Cure
by Rod Cartwright| March 21, 2013
In March 2012, Ketchum was pleased to publish the findings of the inaugural Ketchum Leadership Communication (KLCM) study, revealing not only on an unambiguous crisis of confidence in leaders and how they are communicating, but also on a clear blueprint that leaders and their advisors can follow in rebuilding confidence. We are now excited to […]
The Labour Party’s in Need of a Southern Strategy
by Alexis Darby| March 20, 2013
Last month’s Eastleigh by-election set off a ripple effect that was felt by all the main UK political parties. The Liberal Democrats salvaged a respectable victory given the dreadful battering they received at the hands of the media over the previous fortnight. The Tories had a nightmare campaign, squeezed into third place by the UK […]
Budget Analysis: George Osborne Sows the Seeds for an ‘Aspiration Nation’
by Rupert Lewis| March 20, 2013
Twelve months on from his last Budget the Chancellor George Osborne was always going to play his cards cautiously today. Despite the London Evening Standard’s best effort to inject some high drama into today’s Budget by mistakenly leaking the contents before Mr Osborne had taken to his feet in the Commons, when he did there […]
Brainstorming in the Dark
by Claudia Geidel| March 4, 2013
Just close your eyes for a moment. What do you see? Nothing. You hit the bull’s eye. There is darkness and that is pure creative freedom. In a study, scientists of German Technical University of Dortmund compared the creativity of people in a light room to those of people in a completely shaded room. The […]
