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Posts: Kapil Arya
How Can the Success of a PR Campaign Be Quantified?
by Kapil Arya | March 25, 2013
The need for PR professionals to prove the value of their work and provide clients with a quantifiable ROI has never been greater. Recognizing this need, Ketchum London and PRmoment recently hosted a conference on PR Analytics for senior PR and communications professionals. The great line-up of speakers included David Rockland, Partner/CEO, Ketchum Global Research […]
