NEWS + VIEWS
Posts:December 2020, Digital Strategy
Mid-Pandemic Social Media Best Practices to Hang Your Hat on
by Jessica Clifton| December 22, 2020
Communicating through COVID—in Hong Kong or anywhere—continues to be illuminative. Working for a global consultancy in a region that was hit first means I’ve now been counseling clients and supporting international colleagues at opposing stages of the cycle for the best part of a year. Anyone with skin in the game—from brand strategists to crisis […]
Collaboration in the Present: Adapting to a New World of Digital Content
by Tori Kwan, Chris Magura and Elyse Richter| December 18, 2020
In the everything-virtual world of this past year, digital content creators have worked to find some sense of normal by learning to collaborate in a productive way without ever setting foot in a studio or office. Why did we need to continue making? Because consumers never paused their conversations. Whether with brands or our extended […]
Social Commerce in 2021: East Meets West
by Simeon Mellalieu| December 17, 2020
I made a prediction recently in Ketchum’s 2021 Social, Influencer Marketing + Analytics Trends Report, that the year ahead will see social commerce come of age. This idea was partly based on accelerated demand for e-commerce and social media content born out of coronavirus lockdowns around the world. But, it also recognizes the increasing prevalence […]
