NEWS + VIEWS
Posts:December 2020, COVID-19
Mid-Pandemic Social Media Best Practices to Hang Your Hat on
by Jessica Clifton| December 22, 2020
Communicating through COVID—in Hong Kong or anywhere—continues to be illuminative. Working for a global consultancy in a region that was hit first means I’ve now been counseling clients and supporting international colleagues at opposing stages of the cycle for the best part of a year. Anyone with skin in the game—from brand strategists to crisis […]
Ketchum’s Top Blog Posts Tell Our 2020 Story
by Hilary Hanson| December 22, 2020
At Ketchum, we close each year with a look back at our top-performing blog posts—always a powerful indicator of emerging industry trends, thought leadership topics and communications themes. This year, our review reveals a dramatic shift in high-performing content. COVID-19 pushed traditional thought leadership off the tally sheet in favor of a balance between human-focused […]
2021 Outlook: A New COVID Chapter for Employee Engagement
by Tamara Norman and Lauren Butler| December 15, 2020
No one can deny that 2020 has felt like a lifetime, especially for employees. Whether they’re frontline workers who have been risking their health to provide essential services, office workers who have had to navigate the blurred lines, burnout and familial challenges of working from home, or among the many people who have struggled in […]
What COVID-19 Vaccines Mean for Employees and Customers
The milestone we’ve waited for throughout 2020 has finally arrived. Vaccines to protect against the COVID-19 virus are winning approval, moving through supply chains, and beginning to be administered. As this process unfolds, there will be many factors companies can’t control, like the local availability of vaccine doses. But what they can control may go a long way toward helping employees and customers through the next […]
As Gen Z Weathers COVID, They’re Shaping Tomorrow’s World
by Angela Fernandez and Lauren Hasse| December 10, 2020
Gen Z is the generation most likely to be transformed by COVID-19. Their education has gone virtual, proms and graduations have been cancelled and their careers put on hold. That being said, as digital natives they may have also been the most prepared for the changes caused by the pandemic. The shift to a virtual […]
