NEWS + VIEWS

by Mindy Rubinstein| December 27, 2018

It’s been said that the pace of change, whether it’s technology, communications, or just in our daily lives, will never again be as slow as it is right now. That thought gives me pause, or more accurately makes me gulp, thinking about all that has happened within these last 12 months—and what I need to […]

by Linda Eatherton and Caroline Friedman| December 20, 2018

Perspectives by Linda Eatherton, Managing Director, Global Food & Beverage and Caroline Friedman, Vice President, CPG both who work with brands and companies focused on this topic currently.

by Erika Dyer| December 19, 2018

What do actress Felicity Jones, Senator Joni Ernst (R-IA), Ketchum DC’s KayAnn Schoeneman and Congresswoman-Elect Abigail Spanberger (D-VA 7) all have in common? They all recently gave great advice at POLITICO’s 6th Annual Women Rule Summit in Washington, D.C. Every year, POLITICO brings together a bipartisan, multicultural, multi-generational and, most importantly, dynamic group of female […]

by Tony Balasandiran| December 19, 2018

If I had a dollar for every time I heard someone say they have a client interested in multicultural outreach, my bank account would look like Jeff Bezos’. That interest is the first step in the right direction. And by first step, I mean baby step. While it’s a good thing brands are interested in […]

by Mindy Rubinstein| December 18, 2018

With the holidays just around the corner, everyone around me seems to be making the extra effort to connect with friends, family and coworkers in meaningful ways. It occurred to me that this flurry of activity exemplifies “engagement,” putting forth discretionary energy toward a greater good, a concept so critical to our personal lives and […]

by Barri Rafferty| December 14, 2018

This past week, Ketchum hosted best-selling author and coach Erica Keswin in our New York headquarters. Her book, Bring Your Human to Work, is an insightful read that offers real advice from real people on how to build a culture that puts an emphasis on flexibility and freedom and explores the notion that organizations that […]