NEWS + VIEWS

by John Bradbury and Cristina Goizueta| December 22, 2015

Focusing on supply chain sustainability has long been a no-brainer for corporations seeking to build reputational capital and protect brands from the vocal environmental activists who emerged in the ‘90s. Similarly today, public awareness of supply chain transparency issues is increasing, particularly when it comes to human rights (labor abuses, operations impacting geopolitically contested areas, […]

by Shawn Paul Wood| December 9, 2015

PR traditionalists are critical to the betterment of this industry. Traditional PR generalists are profoundly skilled at learning the client’s needs, understanding the newsworthy aspects of those needs, and creating a story to present to the media and public. On the flip side of that same coin, digital strategists in PR are crucial to innovation […]

by Stephen Waddington| December 4, 2015

I’ve spent the week in Belgium reviewing public relations work as part of the eurobest Festival, a three-day festival and awards show for Europe’s creative industry, run by Cannes Lions. It has been fantastic to review so much work from across the industry, first during the pre-judging at home, and then with the jury during […]