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John Bradbury
As the Managing Director of Ketchum’s Global Issues and Crisis Management Specialty, John Bradbury provides strategic issues management, litigation communications and crisis counsel to a wide array of clients for Ketchum around the world. He has worked on behalf of multi-national companies, developing and executing programs to manage issues and negative perceptions that threaten clients’ brands and corporate reputations. He has counseled clients in crisis situations, including product recalls, aviation events, workplace safety situations, data breaches, labor actions, activist and NGO campaigns, financial distress and bankruptcy proceedings, investigative media and regulatory inquiries. In addition, he has expertise in litigation communications, including national product liability and class action litigation, labor issues, intellectual property rights and other high-profile litigation assignments.
Posts: John Bradbury
To Engage or Not: Responding to Issues Outside Your Business
by Tamara Norman and John Bradbury | April 19, 2022
This story was originally published on CommPRO.biz. Your response to issues outside your core business is still a business decision. So treat it like one. Companies and brands are more likely these days to take stands on social and political issues outside their core areas of business. When they don’t, some stakeholders, who expect they […]
President Biden’s State of the Union Address Shines Spotlight on Corporate America
by John Bradbury | March 2, 2022
President Biden addressed Congress yesterday in his first State of the Union address. The speech, whose tagline is “building a better America,” comes as the country enters year three of the pandemic, grapples with rising inflation and faces a geopolitical confrontation with Russia. In a show of support for Ukraine at the top of his […]
Counseling from Inside the Fire
by John Bradbury | December 1, 2020
The events of 2020 have affected all of us in different ways, but make no mistake—we’ve all been affected. For those of us working in crisis communications and reputation management, new dynamics are creating unexpected new challenges. I believe we will look back on this year as an inflection point for the communications disciplines related […]
Preparing for the Future of Tourism in a Post-COVID-19 World
by Sara Garibaldi , John Bradbury and | March 19, 2020
The coronavirus crisis is having massive impacts on the tourism industry—many of which will reshape the industry’s future landscape. What actions should the stakeholders of this industry be taking today from a marketing and communications perspective? The truth is no one knows for sure; we’re all figuring this out together. However, a business-as-usual approach is […]
Can Companies Afford to Take a Stand?
by John Bradbury and Andrew Moesel | November 13, 2019
How risky is it, really, for companies to speak out on political or cultural issues? The new reality—in which some stakeholders expect corporations to express their opinions on controversial topics—understandably makes many corporate leaders very nervous. In this hyper-partisan, social media-driven environment these political and cultural matters have vocal opponents on both sides, and the […]
For Airlines, Real-Time Crisis Communications Becomes Even More Real
by John Bailey and John Bradbury | April 18, 2018
Ever since Virgin America became the first airline to offer on-board Wi-Fi in 2008, it didn’t take Nostradamus to predict that the day would come when an aviation emergency would be broadcast live in real-time by a passenger using this new online connectivity option. After all, from terrorist attacks to natural disasters, few major events […]
