NEWS + VIEWS
Posts:December 2013, Uncategorized
Of Peacocks and Feather Dusters …
by Rod Cartwright| December 23, 2013
Of Peacocks and Feather Dusters … If you consider how enduringly challenging the global economic climate remains, I’m sometimes struck by how easy it is to forget how blessed we are to be in gainful employment in an industry that can make a real difference. This was brought home to me recently when I was […]
Five Ways to Make an Event a Successful Part of Your PR Programme
by Jordan Campbell| December 19, 2013
As a marcomms specialist you understand that you are missing a trick if events do not feature within your PR programme. However have you ever spent money on an event and considered what you could do to maximise your PR return? Whether it is an intimate stakeholder roundtable, a major trade conference, press launch or […]
A Crash Course in Millennials
by Sarah Unger| December 18, 2013
Millennials. Are you sick of hearing that word already? If you read the news, probably. Love it or hate it, it’s not a fad – it’s a cohort that’s a huge portion of our current and future population, and especially our consumer base. And that’s not opinion. That’s scientific fact. I happen to be in […]
Q&A with Meg Morgan, CSR specialist
Q: How can cause-related marketing help my brand? A: Because it’s not just for Christmas. As sure as Boxing Day follows Christmas Day, so guilt follows gorging. To help us counter concerns about excess, many brands forge links with charities. We’re probably more aware of it in the season of ‘goodwill,’ but cause-related marketing has […]
Home is where the guilt is not…
UK shoppers are expected to spend £19bn on food and drink in this festive period, according to the IGD. Four in ten intend to do more shopping around to find the best quality product. And a trends report suggests they want quality without guilt. Food writer Kevin Gould tells Ketchum Bites that his advice to […]
The Death of the Hero Leader: The Opportunity and Responsibility for Public Relations
by Rod Cartwright| December 12, 2013
The World Economic Forum has recently brought out its “Outlook on the Global Agenda 2014,” including what it sees as the top-10 trends for the coming year. Particularly noteworthy was the inclusion in that list of “A lack of values in leadership.” This was striking in its own right, but is clearly also implicit in […]
