NEWS + VIEWS
Posts:January 2021, Digital Strategy
2021 Tech Media Landscape: A New Administration, Virtual Events, a Hybrid Normal and Beyond
by Lisa Sullivan| January 28, 2021
What are technology reporters and editors looking for this year? It’s a question we as communicators ask under even normal circumstances. But as the COVID-19 pandemic rages on, and the nation strives to turn the page after a long and contentious election cycle, it’s even more pertinent. To help frame editorial planning for the coming […]
Five Social Commerce Megatrends in China
by Prince Zhang| January 4, 2021
Social commerce has deep roots in China, where it continues to demonstrate impressive growth as the rest of the world increasingly adopts its strategies. The recent Double 11 Shopping Festival—an annual consumer event held by China’s top e-commerce platforms—provides ample proof. Alibaba generated RMB 498 billion (USD $76.1 billion) in gross merchandise value with 26% […]
