News + Views
Posts: Prince Zhang
Five Social Commerce Megatrends in China
by Prince Zhang | January 4, 2021
Social commerce has deep roots in China, where it continues to demonstrate impressive growth as the rest of the world increasingly adopts its strategies. The recent Double 11 Shopping Festival—an annual consumer event held by China’s top e-commerce platforms—provides ample proof. Alibaba generated RMB 498 billion (USD $76.1 billion) in gross merchandise value with 26% […]
How to Win at Double Eleven: The Online Battleground of Social Commerce
by Prince Zhang | November 13, 2018
Now 10 years on, the carnival of online shopping that is Singles Day (aka the Double Eleven Festival) has rewritten the rules of consumer e-commerce, retail platform development, user experience, brand marketing, and logistics. At this new milestone, what can we expect to see this year and what approaches are we going to adopt over […]
How to Win at Double Eleven: the online battleground of social commerce
by Prince Zhang | November 13, 2018
Now 10 years on, the carnival of online shopping that is Singles Day (aka the Double Eleven Festival) has rewritten the rules of consumer e-commerce, retail platform development, user experience, brand marketing, and logistics. At this new milestone, what can we expect to see this year and what approaches are we going to adopt over […]