NEWS + VIEWS

by Wallace Baldo| January 26, 2012

Many social media crises could be averted or diminished. Digital communicators and marketers certainly know several tips about how to avoid one of the greatest fears of customers: the infamous “fail” hashtag, which inhibits investment and undermines reputations. But when a crisis happens, how to ensure that the damage is the lowest possible?

by Pamela Von Lehmden| January 23, 2012

Remember these rites of passage – from tricycles to tweendom; from teenager to (GULP) adulthood. Sure, we were shaped by the brands and media around us. I still have my Bass penny loafers – purchased AFTER seeing Sixteen Candles; and those ankle-zipper Guess jeans. I treasure those articles (and brands) to this day.  As a […]

by Lauren Sugarman| January 19, 2012

I’m connected with a bunch of friends and colleagues on Facebook and thought it would be fun to do a quick poll to find out the top ten Facebook user pet peeves of 2011. You’ll probably agree with most of the findings, and you may even think to yourself, “I’ve done that!” The following top […]

by Editor| January 18, 2012

Alicia Collins is a consultant at ICON International Communications, Ketchum’s exclusive affiliate partner in Singapore and Australia. Navigating the challenging waters of connecting brands with their key influencers – both online and offline – in today’s rapidly changing world is a difficult task. With that said, I thought you might find it helpful if we […]

by Ryan Shell| January 6, 2012

When it comes to blogging, creating and designing a blog is the easy part. The hard part is filling it with content on a routine basis, and in a corporate environment that can be incredibly challenging. Why? Because people already have their normal duties and now you are asking that they add more to their […]